If you haven’t ever seen a Twitter or Facebook post that has the “#amwriting phrase on it – it acknowledges the community of people who are out there – actively writing as a profession, a job, or passion. I hadn’t really used the designation before, because until recently as I would have been more likely to use the #ammeeting or #ampowerpointing on most days. But as I started this adventure of LittleBox Social, I find that I am spending a good part of my day writing with the desired outcomes of either persuasion, information or entertainment. And what an adventure it’s been!
You could argue that in my previous life at the Big Blue Box and other corporate jobs that a portion of my job was writing. Here’s the difference – I now have the ability to write in my natural style. For the past 20 years, I had been coached that my writing must be more concise, more to the point, more in the “less is more” style. I received feedback from some leaders that “Jenny, I’d read your emails, but they are just too long and I don’t have time.” Or “if I have to scroll down the message on my phone it’s not even going to get opened”. So I started editing the crap out of my messages. Tightening them up. Sticking to the facts. Bullets. Phrases. Short.
The result? I got pretty good at being an effective emailer. But that doesn’t count as writing; that’s just transfer of information. I’d barely call it communication. That kind of writing shrinks or minimizes what the reader thinks about, rather than expands it. Narrows the focus rather than broadens it. Now that I have the freedom to write in complete sentences vs. bullet points, I’ve re-discovered the joy of weaving a story through the play between words. I like the idea of being able to open someone’s mind to a new idea or thought and encourage them to build on it. I can ask poignant questions and use a vocabulary that would have been too fluffy or hard to understand. I call B.S. on the notion that it’s a bad thing if your reader has to pull out a dictionary to understand your writing. Instead, can’t we use words in a way that encourages learning and exploration? In fact, shouldn’t we?
In the past 90 days or so, I’ve had lots of practice in sharpening my complete sentence writing skills. I write content for two separate blogs, I’m ghost writing a series of articles for a client, I write proposals for new clients and I write scads of content for websites and social media posts for my clients. Each piece has a different audience and purpose, requiring a different tone and style. I didn’t know if I’d be able to get out of the corporate “box” to stretch this way, but feedback I’ve received so far indicates that I’m capable of switching it up effectively.
When I started my business, I knew that a lot of my time would be interacting with clients, managing their expectations and my deliverables. Ditto with networking – hours each week devoted to meeting new people and learning about their stories and how we may be able to help each other. Had someone asked me on April 8th 2016, (my last day of corporate employment) how much time I would be spending writing, I would have shrugged and said “eh, not much”. I really had no clue how much of my day would be spent looking at a blank (or full) page – with that cursor just waiting for something brilliant to be typed. I had no understanding that I would enjoy plowing headlong into a writing task, being amazed when I looked at the clock, that several hours had passed without any awareness on my part. I had no idea that I would grow to enjoy the white noise of my home office as a background for the clickety clack of my keyboard. I had no idea how much fun I’d be having doing this all absorbing task.
Since then, I’ve learned that the fun comes from telling other peoples’ stories. I feel satisfied by pulling words together about a product, or a service, or an even an idea – so that someone will be compelled to sign up, buy or take action. The happiness is having a client read what I’ve created for them and feel renewed towards their mission and purpose. The joy is from a client who reads my piece and is reminded that they have a unique value to add to their customers.
On my best day, with my best work – the words I put together hold a mirror up for my clients and customers and help them see what’s beautiful inside.
Never, ever, in my wildest imagination of starting up a business did I think that this would be how I would spend my days. Not once did I think about it. Back in my corporate days, I would be happiest with a day packed full of meetings, as it would give me a way to “actively contribute” and pass the time. I enjoyed days where my meeting schedule was light, but rarely took advantage of those times to create something new. Now, I crave big blocks of time when I can write. I pick the place, the time, the topic and the medium. I write on my computer, or in a notebook with my favorite pen. I put together outlines on post it notes, or use my notecards in the Little box of ideas for writing. I get a sense of peace when I can write uninterrupted for hours at a time – a completely unexpected benefit from taking the risk of leaving cubeville behind and venturing out on my own. And as long as I am fortunate enough to have people hire me to be their storyteller, I’ll keep doing it.
So, if you don’t hear from me for a while on this blog, just know I’m sitting somewhere, with a cursor staring back at me. Waiting for the words to form about a client’s new line of custom jewelry, a non-profit event, a new business strategy, or a cool product. I’ll be using complete sentences rather than bullet points. I’ll be trying out new words for effect rather than precision. I’ll be keeping it long rather than short. I’ll be sticking to the soul rather than just the facts. For me, #amwriting is about how much fun I’m having telling stories on behalf of other people. I couldn’t be more thankful for the opportunity!

I’m pretty transparent about the fact that I test out as an Introvert in the Myers-Briggs tool. Because of the career and hobby choices I’ve made, I’ve had to develop Extrovert skills. But honestly, in any situation where I don’t need to have the “E” button flipped on, I’m happy to sit by myself and be quiet. When I started this adventure, I knew that I would be pushing my boundaries in this manner – many
My dogs aren’t really that great at helping me do work. In fact, right now, Parker, the barking beagle mix is thinking it’s time for dinner and is laying outside of my office door with her nose pressed up against it. “hey Parker – barking and whining and scratching won’t get you what you want!!!” well, maybe it will if I have to get on a phone call. And then there’s the daily doggy wrestling match on the futon in my office. That’s really not helpful when I’m working. – but it’s nice to have them around!
3. I still run out of time everyday. I have more cool stuff to do than I can get done in a day. Some days I cut short and do non-work things, other days are very long. The fun part is I can decide which days those are. And if I have a frustrating moment because I can’t figure something out, I walk away and do something different – even if it’s watering flowers in my yard.
We left phone messages via pink call slips, not voice mails. We actually wrote memos to each other on memo paper. Did you know that CC stands for Carbon copy – which meant you inserted a sheet of carbon between the two sheets of paper at the IBM Selectric…. Booking a meeting took a carefully orchestrated series of phone conversations. On the other hand – we always answered our desk phones because we had no idea who was calling! We relied on each other to log it in our calendars via a pen or pencil – if the meeting was important enough, we’d type up a memo, copy it and put it in an interoffice envelope with a mail code to get it to the other person. Clearly, the reason why denizens of cubeville spend all their days in meeting rooms is the fault of the engineers at Microsoft Outlook. If meetings weren’t so easy to arrange I’m sure we’d have less of them. I digress….
The good news – I found the invoice near the top of the pile of papers on my little desk (It’s really little – like 30″X 45″ – an old family antique)…. and it’s now safely in the mail. The bad news – it was at the top of the pile and I am now no longer required to organize my desk….



Seriously – I woke up yesterday morning to a dreary sky and with a tug in my brain that I originally thought was the deflation of my outstanding experiences last week. Top of my
Three clients confirmed in one day. Three clients who will be part of my very special Founders Club (they may not know it yet, but they will soon!). Three clients who will help me understand even more the “why” behind this business and help me craft my value prop, my process and my brand. Three clients who have taken a risk on me as an unknown entity and my plan is to over deliver on their expectations.


articles/posts on effective to do lists. Top 3 reasons, Top 5 tips, Four effective ways, on and on. Writers are taught in the first class they attend: Write what you know. Business 101 should include something similar: Do what you are good at. I’m a list maker and I’m darn good at it. I do it every day (even on Mother’s day). It’s not something I chose, it’s just something I do. It provides me structure and eventually freedom from the pressure of deadlines. I am grateful for the exposure early and often in life.

